Senior Designer WITH experience working across digital, product, marketing & branding. EXPERT in Fashion, Beauty, Luxury & Ecommerce.
Freelance CRM & email designer in London
I design responsive emails and CRM campaign assets for fashion, beauty, lifestyle, technology and ecommerce brands. My work connects a brand’s visual identity with clear content, product storytelling and a considered path to action.
I work with marketing leads, copywriters, CRM managers and developers on campaign layouts, reusable templates and email assets. My toolkit includes Figma, Klaviyo and Mailchimp. Each brief defines the design deliverables and any platform or development work required.
Explore selected projects below, book a discovery call or send a project brief.
MATCHESFASHION × Prada: email design
MATCHESFASHION for Prada
Brief
Design a co-branded email campaign for the
Matchesfashion x Prada collaboration, blending
both brands' visual identities to drive engagement
and sales.
Team
Worked with art directors, copywriters, CRM
managers, and developers.
My Role
Email Designer – responsible for creating visually striking email designs that balanced the luxury aesthetics of both Prada and Matchesfashion.
Delivered responsive layouts optimised for
engagement and conversion.
MATCHESFASHION X PRADA
Email design
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MATCHESFASHION: editorial emails
MATCHESFASHION
Brief
Design email campaigns for Matchesfashion,
supporting seasonal collections and editorial
content through visually refined, on-brand
communications.
Team
Worked with art directors, copywriters, CRM
managers, and developers.
My Role
Email Designer – responsible for designing responsive email templates that showcased editorial content and product highlights. Focused on maintaining the brand's luxury positioning while optimising layouts for readability and
click-through.
MATCHESFASHION
Email design
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MATCHESFASHION
Email design
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Jimmy Choo: luxury email campaigns
JIMMY CHOO
Brief
Design email campaigns for Jimmy Choo,
supporting product launches and seasonal
promotions through elegant, brand-aligned
communications.
Team
Collaborated with art directors, copywriters,
CRM managers, and project managers.
My Role
Email Designer – responsible for creating visually refined email designs that reflected the brand's luxury identity. Delivered layouts optimised for engagement across devices while maintaining a consistent and elevated visual language.
JIMMY CHOO
Email design
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Sweaty Betty: activewear email design
SWEATY BETTY
Brief
Design email campaigns for Sweaty Betty,
promoting product launches and seasonal activity
through clean, energetic, brand-aligned
communications.
Team
Collaborated with art directors, copywriters,
CRM managers, and developers.
My Role
Email Designer – responsible for creating
responsive email designs that balanced the brand's
active lifestyle positioning with clear product storytelling. Focused on layouts that drove
engagement and conversion.
SWEATY BETTY
Email design
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Nespresso: seasonal email campaigns
NESPRESSO
Brief
Design email campaigns for Nespresso,
communicating product launches and seasonal
promotions through premium, visually rich
communications.
Team
Worked with art directors, copywriters, CRM
managers, and digital producers.
My Role
Email Designer – responsible for creating elegant,
high-impact email designs that reflected
Nespresso's premium brand identity. Delivered
responsive layouts optimised for engagement
across devices.
NESPRESSO
Email design
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Younited: CRM email visuals
YOUNITED
Brief
Design email hero banners for Younited's CRM
campaigns, supporting product promotion and
customer engagement through visually compelling
header designs.
Team
Worked with art directors, copywriters,
and CRM managers.
My Role
Email Designer – responsible for creating
eye-catching hero banner designs for email
campaigns. Focused on delivering bold, on-brand
visuals that captured attention and drove
engagement within the email header.
YOUNITED
Email design
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Busuu: engagement email design
BUSUU
Brief
Design email campaigns for Busuu, supporting
user engagement, re-activation, and product
updates through clear, informative
communications.
Team
Collaborated with marketing leads, copywriters,
and developers.
My Role
Email Designer – responsible for creating clean,
user-friendly email designs aligned with Busuu's
brand. Delivered responsive layouts that
communicated key messages effectively while
driving user action and retention.
BUSUU
Email design
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BUSUU
Email design
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Questions about email design
Can you work within an existing brand identity?
Yes. My email projects include established fashion, lifestyle and technology brands. The designs use the relevant visual guidelines while adapting content and layouts to the email format.
What is included in an email design project?
The scope can include layouts, reusable templates and visual assets. The brief should also specify whether you need platform implementation or development, so responsibilities are clear before work begins.
What do you need from our CRM team?
Share the campaign objective, audience, copy, brand guidelines, imagery, email platform and any existing templates. Include the required formats, delivery dates and technical constraints.
Need design support for your CRM team? Book a discovery call or send a project brief.
Related services: Branding and visual identity · UX/UI design.