Senior Designer WITH experience working across digital, product, marketing & branding. EXPERT in Fashion, Beauty, Luxury & Ecommerce.
Freelance brand designer in London
I create visual identities and brand applications for beauty, fashion, lifestyle, technology and ecommerce businesses. My work spans logos, typography, colour systems and guidelines, with applications across packaging, print, websites and campaign assets.
Whether you are launching a business or refreshing an established identity, the scope can include logo design, colour palettes, typography, brand guidelines, packaging, print assets and digital applications. Deliverables are defined around your project.
Explore selected projects below, book a discovery call or send a project brief.
Amazon Salon: brand applications
Amazon
Brief
Support the launch of Amazon’s first physical salon by delivering a full suite of branding assets to bring the space and experience to life.
Team
Collaborated with Amazon’s internal team
My Role
Brand Designer – responsible for creating and delivering all brand assets across physical and digital touchpoints, including salon window graphics, service menus, digital screens, social media content, and 3D visuals for virtual events. Ensured all elements reflected Amazon’s tech- forward identity while feeling premium and accessible in a physical retail context.
Imagyze: identity for an AI startup
Imagyze
Brief
Imagyze is a cutting-edge tech startup specializing in AI-powered image enhancement tools tailored for creative professionals and content creators. The brief was to develop a strong and distinctive brand identity that communicates innovation, precision, and accessibility.
Team
Worked directly with the founders and marketing team.
My Role
Brand Designer – led the creation of the visual identity from scratch, including logo design, colour palette, typography, brand guidelines, and initial applications across digital and presentation materials. The goal was to give the software a distinct, professional image that resonates with business clients and reflects its AI-driven innovation.
Boneca: brand identity refresh
Boneca
Brief
Boneca, a well-established name in the electronic music scene, is known for its immersive, high-energy parties in iconic London venues. The brief was to revamp the brand identity while retaining the original name, with the goal of modernizing the visual language to better reflect the brand's evolution
Team
Worked directly with the founders and marketing team.
My Role
As Lead Designer, I was responsible for the complete brand identity refresh, including the logo evolution, typography system, color palette, and graphic assets for use across posters, social media, and venue signage. I worked closely with the strategist to ensure the new design remained authentic to Boneca’s roots while giving it a fresh visual language.
Joiia: identity and ecommerce
Joiia CBD
Brief
Joiia is a premium CBD and wellness brand committed to offering high-quality, full-spectrum products designed to support everyday balance. The brief was to create a complete brand identity and digital presence from the ground up, including packaging and a Shopify ecommerce website.
Team
Worked directly with the founders
My Role
I led the brand identity creation and fully designed and built the Shopify e-commerce website. My work included crafting Joiia’s logo, color palette, typography, and packaging design, as well as designing and developing the site to deliver a seamless, on-brand shopping experience across desktop and mobile.
Healthy Smile Club: identity and packaging
Healthy Smile Club
Brief
Healthy Smile Club is a dental subscription service making high-quality oral care accessible through a direct-to-consumer model. The brief was to create a modern and trustworthy brand identity and website, appealing to a broad audience seeking convenience, affordability, and professional-grade dental products.
Team
Worked directly with product owner, copywriters and designers
My Role
As Creative Lead, I developed the visual identity, including the logo, color system, typography, packaging and art direction. I also designed and built the Shopify website, focusing on clarity, ease of navigation, and a welcoming tone.
Questions about branding
Can you refresh an existing identity?
Yes. The Boneca project involved evolving an established identity, while other projects began with a new logo and visual system. Your existing assets and the reasons for the change shape the brief.
Can the identity extend to packaging and a website?
Yes. My Joiia and Healthy Smile Club projects combine visual identity with packaging and Shopify website design. The required applications are agreed as part of the project scope.
What should I share before starting?
Share what your business offers, who it serves, your existing brand materials, the applications you need and your intended launch date. Explain what is working in the current identity and what needs to change.
Launching a brand or planning a refresh? Book a discovery call or send a project brief.
Related services: UX/UI design · CRM and email design.