Senior Designer WITH experience working across digital, product, marketing & branding. EXPERT in Fashion, Beauty, Luxury & Ecommerce.
Freelance campaign designer in London
I create digital campaign assets for fashion, beauty, lifestyle, technology and ecommerce brands. My work brings a consistent visual direction to websites, email, social media and display advertising.
Projects can include campaign concepts, art direction, website modules, landing-page visuals, email layouts, social assets and display banners. I collaborate with marketing, copy, motion and development teams to adapt creative across the formats required by your brief.
Explore selected campaigns below, book a discovery call or send a project brief.
Younited: multichannel campaigns
YOUNITED
Brief
Design and deliver weekly campaign assets across
email, social media, and display advertising, supporting ongoing product promotion and customer engagement.
Team
Worked alongside art directors, copywriters,
motion designers, and account managers.
My Role
Campaign Designer – responsible for creating
weekly multi-format deliverables including email
templates, social media visuals, and display
banners. Ensured brand consistency across all
touchpoints while adapting creative to different
formats and platforms.
YOUNITED - Weekly campaign (Email, social, display)
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YOUNITED - Weekly campaign (Email, social, display)
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YOUNITED - Weekly campaign (Email, social, display)
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Nespresso NOLA: social and display
NESPRESSO
Brief
Create social media and display campaign assets
for the Nola coffee range, communicating the
product's unique story and driving awareness
across digital channels.
Team
Worked with art directors, copywriters, project
managers, and digital producers.
My Role
Campaign Designer – responsible for developing
visually compelling social and display assets that
brought the Nola range to life. Focused on
adapting the creative concept across multiple
formats while maintaining brand consistency and
visual impact.
NESPRESSO - Nola (social and display)
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Nespresso: ecommerce retail banners
NESPRESSO
Brief
Design eretail banner assets for Nespresso's
online retail presence, optimising for visibility and
engagement across third-party retail platforms.
Team
Worked with art directors, digital producers,
and account managers.
My Role
Campaign Designer – responsible for creating
eretail banner assets across multiple sizes and
formats. Focused on translating the brand's
premium aesthetic into performance-driven digital
placements while maintaining visual consistency.
NESPRESSO - Eretail banners
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Boux Avenue: Valentine’s Day campaign
BOUX AVENUE
Brief
Develop a Valentine's Day campaign spanning
website, social media, and out-of-home formats,
capturing the romantic spirit of the season while
showcasing the brand's lingerie collection.
Team
Collaborated with art directors, copywriters,
photographers, and project managers.
My Role
Campaign Designer – responsible for creating a
cohesive visual campaign spanning digital and
physical touchpoints. Designed website banners,
social media content, and out-of-home visuals,
ensuring a consistent and impactful brand
presence across all channels.
BOUX AVENUE - Valentine’s Day (Website, social, OOH)
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Sweaty Betty: Black Friday campaign
SWEATY BETTY
Brief
Design Black Friday campaign assets for website
and display advertising, balancing promotional
urgency with the brand's premium activewear
positioning.
Team
Collaborated with art directors, copywriters,
developers, and project managers.
My Role
Campaign Designer – responsible for delivering
website and display campaign assets for the Black
Friday sale period. Focused on creating designs
that communicated urgency and value while
preserving the brand's clean, aspirational
aesthetic.
SWEATY BETTY - Black Friday (Website and display)
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