Client
Closer Agency for Louis Vuitton
Brief
Design interactive in-app game concepts to accompany the second collaboration between Louis Vuitton and Yayoi Kusama. The experience aimed to merge Kusama’s whimsical, artistic universe with Louis Vuitton’s luxury digital presence.
Team
Worked alongside art directors, project managers,
designers, copywriters, and developers.
My Role
​Concept Designer – responsible for imagining the core game ideas and translating them into high- fidelity mockups. Focused on defining the visual direction, user experience flow, and playful mechanics, setting the foundation for future development.
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In app game design concepts - Pumpkin Tennis
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In app game design concepts - Memory Tap
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In app game design concepts - Pumpkin Shot
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Client
JIMMY CHOO
Brief
Redesign the "In My Choos" editorial section of the Jimmy Choo website to enhance storytelling and improve the user experience across devices, while staying aligned with the brand’s luxury aesthetic.
Team
Collaborated with UX designers, art directors,
developers, and project managers.
My Role
​UI Designer – tasked with refining and elevating the responsive interface based on existing wireframes. Worked closely with the team to bring the visual design to life across mobile and desktop, ensuring visual coherence, brand consistency, and seamless user interaction.
Wireframes
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User Interface
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User Interface
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Client
MAX FACTOR
Brief
Support the digital rollout of a new Max Factor website by adapting and delivering designs across a wide range of device sizes and formats, ensuring visual consistency and functionality.
Team
Worked with designers, developers, QA testers,
and project managers.
My Role
UI Designer – joined the team during the production phase to adapt campaign screens across desktop, tablet, and mobile. Responsible for screen rollouts, quality assurance, and close collaboration with developers to ensure pixel- perfect implementation across all platforms.
Max Factor
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Max Factor
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Client
BUSUU
Brief
Redesign the Busuu for Business website to better reflect the brand’s B2B offering, improve user flow, and drive lead generation through an optimised site structure and clearer content hierarchy.
Team
Collaborated with marketing leads, copywriters,
developers, and a project manager.
My Role
Lead Designer – involved from the ground up, shaping the sitemap, designing wireframes, and delivering a full UI system aligned with Busuu’s brand. Oversaw implementation in HubSpot, collaborated with developers, and conducted QA to ensure a smooth and responsive launch.
Site map and Wireframces
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User Interface
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User Interface
Client
PADEL USA
Brief
Redesign the Padel USA Shopify website to improve user experience, streamline the purchase journey, and boost conversions through UX-driven optimisations.
Team
Collaborated with the client’s internal team,
developers, and a project manager.
My Role
UX/UI Designer – led the full website redesign, starting with an audit of the existing site using heatmaps and user behavior data. Created wireframes for the homepage and product page (desktop and mobile), delivered a modern and conversion-focused user interface, and collaborated with developers to ensure a smooth implementation.
Wireframes
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User Interface
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User Interface
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