Senior Designer WITH experience working across digital, product, marketing & branding. EXPERT in Fashion, Beauty, Luxury & Ecommerce.
Client
Amazon
Brief
Support the launch of Amazon’s first physical salon by delivering a full suite of branding assets to bring the space and experience to life.
Team
Collaborated with Amazon’s internal team
My Role
Brand Designer – responsible for creating and delivering all brand assets across physical and digital touchpoints, including salon window graphics, service menus, digital screens, social media content, and 3D visuals for virtual events. Ensured all elements reflected Amazon’s tech- forward identity while feeling premium and accessible in a physical retail context.
Client
Imagyze
Brief
Imagyze is a cutting-edge tech startup specializing in AI-powered image enhancement tools tailored for creative professionals and content creators. The brief was to develop a strong and distinctive brand identity that communicates innovation, precision, and accessibility.
Team
Worked directly with the founders and marketing team.
My Role
Brand Designer – led the creation of the visual identity from scratch, including logo design, colour palette, typography, brand guidelines, and initial applications across digital and presentation materials. The goal was to give the software a distinct, professional image that resonates with business clients and reflects its AI-driven innovation.
Client
Boneca
Brief
Boneca, a well-established name in the electronic music scene, is known for its immersive, high-energy parties in iconic London venues. The brief was to revamp the brand identity while retaining the original name, with the goal of modernizing the visual language to better reflect the brand's evolution
Team
Worked directly with the founders and marketing team.
My Role
As Lead Designer, I was responsible for the complete brand identity refresh, including the logo evolution, typography system, color palette, and graphic assets for use across posters, social media, and venue signage. I worked closely with the strategist to ensure the new design remained authentic to Boneca’s roots while giving it a fresh.
Client
Joiia CBD
Brief
Joiia is a premium CBD and wellness brand committed to offering high-quality, full-spectrum products designed to support everyday balance. The brief was to create a complete brand identity and digital presence from the ground up, crafting a look and feel that positions.
Team
Worked directly with the founders
My Role
I led the brand identity creation and fully designed and built the Shopify e-commerce website. My work included crafting Joiia’s logo, color palette, typography, and packaging design, as well as designing and developing the site to deliver a seamless, on-brand shopping experience across desktop and mobile.
Client
Healthy Smile Club
Brief
Healthy Smile Club is a dental subscription service making high-quality oral care accessible through a direct-to-consumer model. The brief was to create a modern and trustworthy brand identity and website, appealing to a broad audience seeking convenience, affordability, and professional-grade dental products.
Team
Worked directly with product owner, copywriters and designers
My Role
As Creative Lead, I developed the visual identity, including the logo, color system, typography, packaging and art direction. I also designed and built the Shopify website, focusing on clarity, ease of navigation, and a welcoming tone.
