Senior Designer WITH experience working across digital, product, marketing & branding. EXPERT in Fashion, Beauty, Luxury & Ecommerce.
AMAZON - APPLE - COTY - JOHN LEWIS - L'OREAL - LOUIS VUITTON - MATCHESFASHION - NESPRESSO - FACEGYM - JIMMY CHOO - 0MOROVICZA - UGG - SAMSUNG - SWEATY BETTY - WAITROSE
Branding
I begin by benchmarking competitors to identify opportunities for differentiation. I develop moodboards to set the tone and explore several creative routes, refining the concepts through collaboration and feedback. Once a direction is chosen, I ensure consistency by rolling out the brand across various touchpoints, from digital to print, ensuring a cohesive and impactful identity.
Marketing campaigns
Crafting a multi-touchpoint marketing campaign is a comprehensive journey that involves studying various customer journeys to obtain a holistic perspective of the project. Subsequently, I engage in a process of iteration and closely follow the campaign's deployment on diverse platforms such as on-site, social media, and/or in-store.
Packaging
My design process involves constructing 3D mockups, carefully selecting appropriate materials, and testing the design to gauge its sense of scale. I am well-versed in the rules of printing and familiar with printer constraints. Witnessing the final product materialize is a source of immense satisfaction for me.
Email Marketing
I create responsive, visually compelling campaigns using Figma, Mailchimp, and Klaviyo. I focus on best practices, optimising file sizes, subject lines, and deliverability to ensure maximum engagement. Using Photoshop, I design branded visuals that align with your goals, ensuring a seamless and impactful experience across all devices.
Being an avid consumer of fashion and lifestyle magazines, I thoroughly enjoy working on print projects such as magazines, brochures, flyers, and invitations. The absence of limitations in terms of layouts, fonts, or images distinguishes print from digital media, and provides me with a great deal of pleasure.